A Journey to the Market
Seoul is a city of contrasts, blending centuries of tradition with cutting-edge technology. While South Korea may lead the way towards a technology driven future where a large part of life takes place online, the streets of Seoul are (still) where the magic happens. Where its heart beats. And what better way to feel this than to step into the world of Seoul’s bustling markets?
Let me take you on an exploration of some of Seoul’s most vivid market places. To name but two: Yangnyeong Market, known for the production and sales of traditional Korean medicine, and Gyeongdong Market, one of the largest day markets, where the freshest produce is sold.
A journey among the people running their daily shopping errands, the nicely laid out market stalls, the bartering of selling and buying, irresistible aromas of fruits and herbs. This isn’t just a tour; it’s an invitation to savour the essence of Seoul’s market culture.
Our journey begins at Yangnyeong Market, Korea’s largest herbal medicine market. As soon as we step out of the metro station, you’ll notice the air is filled with the scents of ginseng, dried herbs, and medicinal roots. Here is where 70% of Korea’s traditional medicine trade takes place, not just nationally but exported all around the world. There are hundreds of oriental medicine shops and clinics and even a small museum to learn about the history and uses of ancient Korean remedies. A good place to drink a herbal tea or try a massage treatment yourself.
Next, we’ll walk to neighbouring Gyeongdong Market, the market hub for fresh produce and local goods. One of Seoul’s largest markets; open throughout the week from early mornings onwards. It’s a maze of connected narrow lanes, buzzing with activity as vendors showcase everything from seasonal fruits to freshly caught seafood, and more ginseng and roots that seemed to have crossed the street with us.
Some of my favourite cold buckwheat noodles, naengmyeon, can be found in Gyeongdong Market
As we make our way from nook to cranny, there is the chance to buy a few things yourself and - of course - the possibility to sit down in one of the little restaurants found throughout the market.
A walking exploration of Yangnyeong and Gyeongdong markets can be done in a one-hour tour (which may feel quick at times) or a two-hour tour. This tour is accessible for every walking level, with no elevation as we’ll stay on street level the entire walk, unlike some of the other tours.
If you are interested in more markets, or simply a longer tour, there are multiple ways to easily extend to a half or full day adventure. Other, just as interesting market experiences on either walking distance or a short public transport ride are: Dongmyo’s flea market, Dongdaemun’s fashion area, streetfood in Gwangjang market, Majang’s meat market. Or you’d like to combine a few hours in the markets with one of the other options, for example a walk along the city wall? Simply let me know in the booking comments and we’ll tailor a plan exactly to your wishes.
Itinerary
I’ll share a more detailed, initial suggestion for an itinerary through email upon your booking/information request.
Other Practical Information
Any relevant practical information (e.g. meeting point, contact details, transportation instruction) will be shared upon booking.
Frequently Asked Questions
Please wear comfortable walking shoes, and weather-appropriate clothing. Seoul experiences (very) hot and humid summer months and (very) cold winter months. To minimise our environmental impact, bring a refillable water bottle and, of course, a camera to capture memories.
First and foremost, I will ensure pace and route to suit your preferences. The last thing you want on a travel journey is to rush, miss things or end up exhausted. That said, the city, the climate, circumstances may be challenging. Yes, I accommodate to every fitness level, but no, not all tours are suitable to everyone. You find more information regarding fitness level on the detailed tour pages.
Simply fill out the contact form, and I will promptly respond via email.
Costs vary based on tour length and group size. Pricing details will be provided in the initial email correspondence.
Tours can be conducted fluently in English and Dutch. My proficiency in Korean ensures a seamless experience and facilitates all communication throughout the tour.
Tours range from 1 hour to a full day experience. Duration is customised in close consultation with the customer, to ensure individual needs are met. To avoid unnecessary rushing, I recommend a minimum of 2 hours.
No, transportation is not included. I am happy to provide guidance on public transportation options, or for a small additional fee, am happy to meet you at an alternative location and accompany you on public transportation.
For convenience and simplicity all tours begin and end at one of Seoul’s metro stations, unless otherwise agreed upon via prior email communication. The meeting point is typically at street level of one of the numbered exits of the metro station.
No, food and drinks are not included. However, we can easily stop at a convenience store during the tour for drinks and snacks. I'm also happy to recommend nearby restaurants or cafes for meals afterwards, and if time allows and the request arises, I'm open to joining you for a bite.
Crafting your Seoul walking experience
This here is but a small, one-person operation driven by a desire to help others experience the joy of exploring Seoul on foot. I realise that not everyone knows what to ask for in a new city, and therefore I’ve crafted a few tours around some successfully tested themes and areas. However, I do value the idea of tailored and personalised individual experiences. Whether you're looking for a leisurely stroll through a bustling neighborhood or an immersive day-long adventure through (the foot of) Seoul’s mountains, this flexibility ensures that your tour will be uniquely yours, and so will be your memories. Drop me a message, and let's design a walking tour of Seoul that's perfect for you.